Wednesday, May 24, 2017

Time to review Reviews

Time to review reviews,

ABC Auto Care is the best Lexus shop in town!                     John L.
You guys are the Greatest auto mechanics!                             Robert C.
The best auto repair shop in Ventura!                                      Nancy M.
ABC Auto Care is the most Awesome Honda repair shop!     Stephany B.

Two years ago, I purchased a full-page ad in the newspaper. And this is the story.

The owner of the building next door petitioned the city for a permit to have an X rated strip joint on that location. I was opposed to it as I didn’t think it belonged there and that it may hurt all the businesses nearby. The fight is still going on, and at a minimum, it has been a two-year delay in their plans.

So, we placed a full-page ad in the paper to alert all the city of this coming tragedy. Since the content was somewhat incendiary, the newspaper editor would not post it if it didn’t have the creator's name on it. They felt that even a business like a strip club, had the right to defend themselves against its accusers. (One of our customers and a local attorney agreed to put his name on the ad and it ran that week.)

I didn’t like it at the time, but I have come to terms with the fact that they were right! Completely spot on!  For that I say congratulations to the Ventura County Star. You uphold the values and the right to free speech.

I like to see a real name attached to any article online or in print.
I dislike the fact that you can post anything on the internet, and you really don’t have to be responsible for any truth in its content. The truth, on the internet, has become a casualty, an innocent bystander per se.

If you haven’t figured it by now, I made up all the previous reviews at the top of the article. All I had to do was to come up with some fictitious names and bingo! On the internet, you can post anything you want and hide behind the anonymity of a made-up profile.
The people’s names above, exist only in my mind and the reviews are something I came up with just to prove a point.

The point is, all user content on the internet should only be allowed if the full name of the person is attached to it for verification purposes.

Yelp seems to be one of the biggest perpetrators of this as they don’t require their users to post a full name. Especially when some of that content will hurt someone’s business. They only require a “profile” name.

There are lots of people that, whatever they read on the internet, becomes their facts and truth. If it’s on the internet, then it must be true, right?
So, don’t fall for it.  Demand accuracy on any postings.  Ironic isn’t it, how blatantly I violated the one thing I complain about.  Just to make a point!

Lee L.


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