Wednesday, July 30, 2014

The "Best of Ventura County"

It's that time of the year folks!
The newspaper and magazines are  trying to drum up business. Now that the internet is killing them, they have to try harder and find new revenue streams.
Hence "the best of........"
Ironically, I got a phone call today, the second in less than a week. The opening line is always... "We would like to feature you in the best of Ventura County, We are only taking one repair shop for this prestigious spot, and we would like for that to be you!"
Wow!!! Wow!! Wow!!
I remember having a conversation with my daughter long ago, I said, "You don't have to be the best at everything or anything for that matter.  You just have to be consistently good."
You see, the best is not real. That's right, it is not real. It's concocted and paid for. Yep, you read that right!
Okay, say a divorce attorney gets the "best of" nod.  I think that the only people that could vote should be the ones with (minimum) of two divorces, handled by two different attorneys. Then, and only then, can they compare the differences and decide who is the better or best for them.
You see what I'm getting at?  Most of this voting is being done by people who should have no opinion due to the fact that don't have a good reference. All they have is the fact they like the salon, restaurant, repair shop, attorney, etc so why not vote for them.
I've gone to the same dentist for 30 years, Dr. Satnik. Would I say he is the best?  I haven't been to another dentist  in close to a lifetime so I have no basis for comparison. Would I go to another dentist?   HELL NO!
A good measure of an opinion should be to try a minimum of five different sources and then make a decision. Other than that, you just casted a vote for someone you like, but possibly not necessarily the best.
And no, I didn't signed up with the paper or the magazine, which means I won't be "The best of Ventura County"
But I'm sure I will read who did and wish them the "best".

No comments:

Post a Comment